Selecting the right words and delivering them at the right time puts you on the runway ready to take off and raise money. Finding the right words takes concentration, presence, and focus because you have to take into consideration the words you are comfortable with as well as the words that will resonate with the person or people you are engaging. I created a simple, easy to follow Five – Step Process that will give you everything you need to Ask for Money and Get Money. There are over 60 examples and phrases you can adapt and use immediately for whatever you need and deserve. Winning Words is your new path of empowerment. Watch and see how you can get on the trajectory to greatness with your Winning Words.
Laura Fredricks, Best-Selling Author
As a writer, Laura has the unique ability to take a well-known concept, asking for money, and making it practical, effortless, exciting and successful for anyone who needs money. Her ground-breaking book “The ASK: How to Ask for Your Nonprofit Cause, Creative Project, or Business Venture” has been used by thousands internationally with resounding success. The ASK covers it all, from non-profits that need restricted and unrestricted money; to businesses that need their sales and marketing forces to craft their asks that results in enhanced sales: and to the individual who has dreams, and goals, and a strong desire to have the best and most fulfilling personal and professional life possible, it all begins with the right ASK.
With her 20+ years raising millions of dollars for nonprofits, together with her practical approach as a civil litigation attorney and her communications background, Laura is branded as the Expert in The ASK.
“The ASK: How to Ask Anyone for Any Amount for Any Purpose”, Laura’s second book, offers a complete resource for teaching anyone—no matter how much or how little fundraising experience they may have—how to ask individuals, in person, for money. These two books on The ASK gave Laura the platform to apply her concepts to make any ASK in everyday living. Her interviews in SELF, Women’s Health, and Shape magazines showcase how her practical steps can be used to ask for a raise, promotion or time off; ask friends and co-workers for money; ask as an empowerment to increase good health; and ask for the essential and important things in your personal life. “The ASK: How to Ask Anyone for Any Amount for Any Purpose” was so popular that in 2010 it was translated in Russian!
Laura’s first book “Developing Major Gifts: Turning Small Donors into Big Contributors” was the first of its kind to use a step by step method of identifying the best people to ask for money in priority order; formulating individual cultivation strategies; deciding when to ask and how much to ask; selecting the right following up moves tailored for each person until there is a final answer; and stewarding each person until it is time to ask for new money. This book written in 2001 is still the timeless, most practical and useful way anyone, in any size nonprofit can turn an annual donor into a major gifts or planned giving donor, and a major gifts donor into a leadership and campaign supporter. It has also been used as a guide for companies that need their sales people to conduct more in-person sales calls as well as to increase the size of each sales order by making the right ask and follow up with each sales call.
Watch for Laura’s upcoming first-time E-Book:
The Power of Every Word!
Here is a sneak preview of what promises to be and exciting hands-on guide to make every conversation your winning conversation:
Selecting the right words, using the right mode of communication, and delivering these words at the right time is the magic formula for success in anyone’s professional and personal life. It sounds so simple, yet all too often we do not pay attention to what we say, and what the person or people in the conversation will hear. This book will show the readers how to assess what they want from the conversation and contact; understand how the person they are communicating with WANTS to be communicated with, the medium and frequency; and lastly, adapting the right tone and timing to the carefully selected words so they resonate and inspire the person to give full consideration to the conversation.
My motivation for writing this book is that four years ago when I opened my own business helping nonprofits and businesses to raise money, I experienced how people at all levels in nonprofits from managers to CEO’s as well as well-established businesses and start-ups struggle to engage potential donors; close gifts, manage their staff; work effectively with boards and volunteers; and inspire new investors because they were “speaking at…not with” their donors, staff, management, and investors. They did not take the time to analyze “What words and expressions would fully capture the person’s attention?”; “Does this person have a stronger comfort zone with e-mails, mail, telephone calls, text messages?”; and “How often do I contact this person so that I am viewed as persistent not overly pushy.”
I am 100% convinced that once the readers take the time to be fully attuned to their unique role in guiding the conversation and the results they will experience, they will feel more powerful and have a new appreciation for their communication style. This can only translate into more success in their professional and personal lives.