Summary
On February 15, 2012, Laura Fredricks spoke at the AFP, Greater New York Chapter event entitled “How to Enhance, Structure, and Diversify Your Major Gifts Program.”
I am a firm believer that if you want to raise money…you must quantify the need. I like to say it as “How Much, How Many, How Often and Why.” This creates a sense of urgency (note I did not say “emergency!”) as to why your organization needs important gifts now, as opposed to 2013. READ MORE >>